Graphic and Motion Design for a Sky Sports F1 campaign bringing together major YouTube creators and Formula 1 legends in a go-kart race, created to extend the ‘Enjoy The Ride’ campaign and engage younger, online-first audiences ahead of the F1 season.
Designed and animated a broadcast-style leaderboard inspired by the official F1 graphics package to track race positions throughout the video, ensuring it felt authentic to the sport while fitting the tone of creator-led content. Also produced additional collage-style campaign assets for social and supporting edits.
The final video helped promote the commencement of the Formula 1 season, generating over 1 million views while working alongside some of the biggest names in F1 history and the UK entertainment scene.
