Art Direction, Design, and Motion for Match For Hope, a charity football match in Doha, Qatar, bringing together the world’s leading creators and football legends to raise funds for Education Above All, raising $8.8M, supporting 70,000 children across six countries, and reaching 22.5M viewers worldwide.
Designed a full content suite, including posts highlighting the total amount raised. Adapted key designs for 10+ out-of-home screens across Doha and oversaw design for game week on site. Collaborated directly with talent on content for their personal channels before and after the match.
Contributed strategic ideas for future events, including social engagement and streaming initiatives that influenced subsequent editions of the match.
