DAZN48

DAZN
Social Content
2026

 OVERVIEW

Content Production, Editing, Motion, and Content Strategy for DAZN48, DAZN’s global FIFA World Cup 2026 campaign, bringing together 48 creators from the 48 participating nations to create tournament-long, creator-led storytelling.

Led and managed post-production for 100+ social-first videos across the tournament, overseeing editing, motion graphics, content ideation, and social strategy. Delivered fast, platform-specific content for DAZN and participating creators across Instagram, TikTok, YouTube, and creator-owned channels.

The campaign brought together creators from around the world to capture the passion, traditions, rivalries, celebrations, and emotions surrounding the World Cup, generating 154M impressions, 150M organic video views, 7.5M engagements, and reaching audiences across 50+ countries.